1. What are the 7 elements of P&A?
The quantity and production of release prints and trailers:
Press materials, clips reels, images, press previews, screener tapes:
The design and printing of posters and other promotional artwork:
Press campaign / contracting a PR agency:
Advertising campaign - locations, ad size and frequency:Press campaign / contracting a PR agency:
Arranging visit by talent from the film:
Other preview screenings:
2. About how many prints might a specialised film have and how long will the tour be?
10 prints over 6months.
3. How many prints might a commercial mainstream have?
200 simultaneously screened.
4. How many did your case study film have?
5. Why is a favourable press response a key factor?
Because this is where many audiences first hear about the film from an independent source, audiences dont necessarily trust adverts or trailers.
6. What is the standard format for a cinema poster?
standard 30" x 40" 'quad' format
7. ~WHy is a poster important?
poster design is highly effective in 'packaging' the key attributes of a film for potential audiences.
8. Please insert a copy of your case study film poster and analyse how it features to key attributes.
9. WHat is the word to express coverage working at the same time.
tandem.
10. What is the key aspect for mainstream film?
scale and high visibility.
11. Why is distribution in the UK seen as riskier than in other countries?
high cost of printing.
12. How are distributors trying to get around this problem?
viral marketing' - different forms of electronic word-of-mouth via the internet, email and mobile phones.
13. Who was the press agency for your case study?
14. What is another name for the actors or director?
'talent'
15. What sort of coverage did the key players in your case study have? Did they appear on Jonathon Ross, this Morning? radio etc?
16. What is the ultimate aim of marketing?
To create a 'buzz' and get people interested enough so they will go and see it.
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