Extract here
1. Who is the director of Bullet Boy?
Saul Dibb.
2. Where was the film first screened in 2004?
Film festivals.
3. Who handled the release?
Verve Pictures.
4. What is their most recent release (look on their website)
breathing
5. What percentage of their releases are from first time feature directors(look on their about us link)
75%
6. Who handled the release of your case study, provide the link to their website, consider how effective their webpage is.
7. How did Verve manage to broaden the theatrical release?
Verve applied successfully for funds from the UK Film Council's P and A Fund.
8. How many prints did it have in the UK?
75
9. What did the advertising campaign consist of?
aimed for diverse audiences, interested in film and music, urban black and white. The campaign included advertising in all of the national daily newspapers that allocate significant space to film reviews, plus two tabloids, newspapers with a black perspective, a selective London Underground campaign and extensive use of radio stations with a concentration on R 'n' B and Garage, the musical forms with which Walters is associated
10. How does this compare to the ad campaign for your case study film?
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