1. What are the 7 elements of P&A?
2. About how many prints might a specialised film have and how long will the tour be?
3. How many prints might a commercial mainstream have?
4. How many did your case study film have?
5. Why is a favourable press response a key factor?
6. What is the standard format for a cinema poster?
7. WHy is a poster important?
8. Please insert a copy of your case study film poster and analyse how it features to key attributes.
9. WHat is the word to express coverage working at the same time.
10. What is the key aspect for mainstream film?
11. Why is distribution in the UK seen as riskier than in other countries?
12. How are distributors trying to get around this problem?
13. Who was the press agency for your case study?
14. What is another name for the actors or director?
15. What sort of coverage did the key players in your case study have? Did they appear on Jonathon Ross, this
16. What is the ultimate aim of marketing?
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