Monday 12 March 2012

Feedback on essay: How has digital technology impacted on production, exhibition of UK film, with particular reference to your case study.

1. Begin by defining digital technology and that you are using the UK film industry as your case study (not every candidate is 'doing' this topic, so ensure the examiner knows your focus straight away.
2. Discuss in logical, chronological terms:
production
distribution
exhibition

3. When using abbreviations such as 'FACT', give the full name first and thereafter use the mnemonic. 
Foundation for Art and Creative Technology (the art house cinema in Liverpool)

or 
Federation Against Copyright Theft

both of  these would be relevant for a response.
4. New topic =new paragraph.

5. Digital films are not necessarily cheaper to make but they are cheaper to distribute.

6. Be specific with your examples, this is why you have your case studies.
Up to date examples. of your own. This shows the examiners that you are independent learners with a keen interest in the media, and specifically the topic of the UK film industry.

7. Use £ statistics, not $

8. If you don't fully understand a word then don't use it. e.g.

'digital technology, and in particular convergence, has led to a proliferation of devices from which to access film'.

9. Dont forget theory,
David Gauntlett, 'Making is connecting', Web 2.0,
Naughton- new ecosystem, audiences no longer passive, have gone from push to pull.

The Digital Screen Network, a £12 million investment to equip 240 screens in 210 cinemas across the UK with digital projection technology to give UK audiences much greater choice.




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